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Useful tips on detecting a scammer posing as a breeder

  • Look at the website very closely for clues. These scammers are stealing pictures from other websites and adding their own descriptions under them.

  • Ask to see more photos of the same kitten from different angles. Ask to see a picture of the same kitten when it was a few weeks younger. Can the breeder produce them?

  • Copy and paste a sentence or two from the site in question into a Google search with quotes around the text, for example, if they have a list of references.

Our mission

Our mission
To engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.

Pet cats, stressed cats, ill cats, homeless cats, free-living cats, old and young cats all have different needs, different problems and different approaches. And this is where we come in...

For over 50 years we have been raising the standard of treatment and care provided to cats by veterinary surgeons, boarding cattery operators, those involved in rescue work, breeders and, of course, cat owners by providing the best information possible.